The Best Mobile Friendly Website – Dynamic Serving
The Internet continually evolves, and with mobile devices soon accounting for more than half of all website visits, your website must utilize the most up to date and useful technologies. The two most important technologies for today are Responsive Web Design and Dynamic Serving.
Dynamic Serving
During the last three years Masterpiece Studioz has updated many websites with Responsive Web Design. However I would say that today’s ultimate in mobile design is “Dynamic Serving.” Unlike many technologies that come and go, Dynamic Serving will be an essential tool for the next decade. It uses the same URL regardless of device, but generates a different version of HTML for different device types based on what the server knows about the user’s browser.. Website owners who want more return visitors, must provide the best website experience possible. Adding Dynamic Serving to your website can make that happen.
Dynamic Serving goes beyond Responsive Web Design, but the two complement each other to produce the best experience for folks visiting your website.
Here is the new website with Dynamic Serving that I have created and the link is http://jakereeseart.com/ . Visit the site and test it out with various devices you may have including desktop, tablet, and smartphone. Then go to other sites and try the same experiment. Can you readily see the difference? Key aspects of Dynamic Serving include:
- Uses the same URL regardless of device.
- It has a version for desktops, as well as a version for mobile devices. The version for mobile devices is composed with the jQuery Mobile framework.
- Two versions of html are utilized, depending on the type of device used by the visitor.
- It uses new techniques including, “Bundling” and “Minification”, to improve load time by reducing the number of requests to the server and reducing the size of requested assets (such as CSS and JavaScript.)
Using Responsive Web Design is still essential, but because of the vast, complex landscape, including layouts for desktops, tablets, and smart phones, new technologies are necessary. This is especially true because mobile traffic will soon surpass desktop traffic as the primary way people access the Web. Responsive Web Design alone is not enough to provide a truly optimized mobile experience because it has a built-in site performance inefficiency. RWD delivers the same source code to all browsers, regardless of device type or available bandwidth.
This means in order to view an RWD site, mobile users must download all of the page source code – including the desktop-specific formatting, high-resolution images, and other stuff they don’t need. This frequently results in huge inefficiencies in mobile site performance. RWD is a front-end technique, meaning that the server delivers the same content for everyone.
The best solution for this issue is “Dynamic Serving”, which Google describes as, “a setup where the server responds with different HTML (and CSS) on the same URL depending on the user agent requesting the page.” In other words, Dynamic Serving is the idea of changing the content that gets served to be the most suitable for the given device or context. When combined with RWD, we create a strategy that involves both front-end and back-end optimization.
Do visit the website mentioned, http://jakereeseart.com/. Hopefully this information can help you see the opportunities available to provide an outstanding experience for each visitor to your website.
